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神龙高层大换血 法系车期待“拯救者”_高鹰生殖中心

来源: 新华社
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我们都是好孩子伴奏神龙高层大换血 法系车期待“拯救者”

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    新一轮人事调整后神龙汽车能否焕然新生?记者丨黄辛旭神龙汽车有限公司(以下简称“神龙汽车”)又掀起了新一轮人事调整,与之前相比,此次调整几乎涉及到了全部高层。神龙公司公关部负责人向《每日经济新闻》记者解释称:“中法股东双方经过慎重考虑,对神龙汽车执委会做出了重大调整,这是神龙汽车当前发展形势的必要之举,也充分体现了中法股东双方促使神龙汽车走出困境、尽快‘重回赛道’的决心和期望。”事实上,自2016年至今,人事调整几乎已成神龙汽车常态,但该品牌的销量困境并未有明显改善。最新数据显示,今年前11个月,神龙汽车累计销量为23.88万辆,同比下滑27.18%。今年全年目标仅完成一半。这次高层大“换血”能否使陷入销量危机的神龙汽车“重回赛道”?对PSA及法系车来说,都至关重要。1又见人事调整根据神龙公司的官方消息,经过中法股东双方研究决定,神龙公司现任管理层进行调整,中方总经理和外方执行副总经理都将进行调整。相关中方管理人员将会回到东风集团任职。两年来,神龙现任管理层一直在力推内部改革,但效果并不明显,神龙汽车销量一降再降,赛道难回。根据中法股东双方关于神龙公司总经理和执行副总经理轮换的约定,本轮神龙公司总经理由PSA集团高管出任,执行副总经理由东风公司高管出任。此次PSA集团推荐的神龙公司总经理正式人选将于2019年2月1日到职,在此之前,由麦柯然担任总经理职务,正式人选目前尚不清楚。东风公司推荐的李军于即日起担任神龙公司执行副总经理职务。据了解,李军此前担任东风南方集团有限公司(以下称“东风南方”)总经理。他有着多年销售一线的工作经历、丰富的销售渠道建设和销售体系管理经验。今年神龙汽车在车市进入微增长的环境下,销售渠道面临较大压力。东风公司推荐李军或也是出于解决神龙汽车销售渠道问题的考虑。值得注意的是,此次人事调整神龙汽车决定在执委会中取消两名商务副总经理职位,营销总部由神龙公司总经理直接管辖。东风雪铁龙、东风标致品牌部正、副总经理担任执委会成员。这意味着神龙公司将精简决策流程,以释放神龙公司的市场能力,发挥李军的作用。对于此次人事调整,神龙公司方面表示:“此次新的执委会任命,是神龙汽车一个崭新的起点。我们相信新的领导团队能够肩负起振兴神龙事业的重要使命,尽快促使神龙汽车走出困境,重新迈入健康发展的轨道。”事实上,近两年神龙汽车已进行多次人事调整,从2016年销量出现下滑后,神龙汽车从总部到子品牌进行了一系列的调整。今年1月,神龙汽车也曾开启了一次大规模人事调整,中方所有中层岗位都有涉及。而最近的一次人事调整是在今年9月,东风标致和东风雪铁龙的最新高层任命,李广涛就任东风标致品牌部总经理、此前代理东风雪铁龙品牌部总经理一职的任光也宣布正式履职该品牌总经理一职。2期待拯救者不过,神龙汽车启动的多次人事调整并未使其销量得到提升。根据最新数据显示,今年11月,神龙汽车销量为1.57万辆,同比下滑68.2%;前11个月,神龙累计销量为23.88万辆,同比下滑27.18%。神龙汽车今年的销量目标是47.6万辆,这意味着,当前神龙汽车仅完成全年销售目标的一半。“神龙汽车的问题由来已久,2014年销量井喷后造就了之后多年的停滞不前,车型推出也总慢半拍。近年市场竞争更激烈,消费者的行为差异性更大,我国乘用车2011年就基本进入品牌竞争阶段,反观神龙汽车的品牌效应却不理想。”知名汽车分析师曹鹤直言,神龙汽车当下最需要的是推出新车型。事实上,从新一代东风标致308开始,神龙汽车也启动了新一轮产品攻势,相继推出东风标致4008、东风雪铁龙天逸等SUV。不过市场层面的反馈仍不乐观,老款车型不退市,新款车型市场价格空间被严重挤压,最终导致品牌竞争力急转直下的现象依然存在,消费者普遍认为PSA对中国市场的诚意不足。“神龙的市场敏感度欠佳,他们的SUV产品在合资品牌里算是上市最晚的。”博纳咨询研究总监闻文认为,对市场反应过慢、产品定位不清晰是神龙汽车久未走出销售困境的原因之一。而产品定位不清晰的背后是中法股东双方的意见经常不一致。如今销量每况愈下,中法双方也在不断调整和妥协。此次人事调整,神龙汽车方面表示:“不管面临多少困难、面对多大的挑战,股东双方始终对神龙汽车的重振和复兴充满着毫不动摇的信心和决心。”现在,经过多轮人事调整的神龙汽车,当前需要“拯救者”力挽狂澜,新任管理层能否为神龙汽车创造奇迹?业界将拭目以待。附:- 具体更新的人事任命:麦柯然,总经理,执委会成员,任期至2019年1月31日李军,执行副总经理,党委副书记,执委会成员程军,商企副总经理兼产品企划部部长,执委会成员闫励,采购副总经理兼采购部部长,执委会成员李立刚,行政副总兼人力资源部部长,执委会成员龚孝平,神龙公司纪委书记李广涛,东风标致总经理,执委会成员葛林德,东风标致副总经理,执委会成员任光,东风雪铁龙总经理,执委会成员萧逸飞,东风雪铁龙副总经理,执委会成员苏维彬、李国洲、周永春、刘江华、李昕阳,股东另有任用。NBD汽车互动对神龙的人事调整,你怎么看?

xin yi lun ren shi tiao zheng hou shen long qi che neng fou huan ran xin sheng? ji zhe gun huang xin xu shen long qi che you xian gong si yi xia jian cheng" shen long qi che" you xian qi le xin yi lun ren shi tiao zheng, yu zhi qian xiang bi, ci ci tiao zheng ji hu she ji dao le quan bu gao ceng. shen long gong si gong guan bu fu ze ren xiang mei ri jing ji xin wen ji zhe jie shi cheng:" zhong fa gu dong shuang fang jing guo shen zhong kao lv, dui shen long qi che zhi wei hui zuo chu le zhong da tiao zheng, zhe shi shen long qi che dang qian fa zhan xing shi de bi yao zhi ju, ye chong fen ti xian le zhong fa gu dong shuang fang cu shi shen long qi che zou chu kun jing jin kuai' chong hui sai dao' de jue xin he qi wang." shi shi shang, zi 2016 nian zhi jin, ren shi tiao zheng ji hu yi cheng shen long qi che chang tai, dan gai pin pai de xiao liang kun jing bing wei you ming xian gai shan. zui xin shu ju xian shi, jin nian qian 11 ge yue, shen long qi che lei ji xiao liang wei 23. 88 wan liang, tong bi xia hua 27. 18. jin nian quan nian mu biao jin wan cheng yi ban. zhe ci gao ceng da" huan xue" neng fou shi xian ru xiao liang wei ji de shen long qi che" chong hui sai dao"? dui PSA ji fa xi che lai shuo, dou zhi guan zhong yao. 1 you jian ren shi tiao zheng gen ju shen long gong si de guan fang xiao xi, jing guo zhong fa gu dong shuang fang yan jiu jue ding, shen long gong si xian ren guan li ceng jin xing tiao zheng, zhong fang zong jing li he wai fang zhi xing fu zong jing li dou jiang jin xing tiao zheng. xiang guan zhong fang guan li ren yuan jiang hui hui dao dong feng ji tuan ren zhi. liang nian lai, shen long xian ren guan li ceng yi zhi zai li tui nei bu gai ge, dan xiao guo bing bu ming xian, shen long qi che xiao liang yi jiang zai jiang, sai dao nan hui. gen ju zhong fa gu dong shuang fang guan yu shen long gong si zong jing li he zhi xing fu zong jing li lun huan de yue ding, ben lun shen long gong si zong jing li you PSA ji tuan gao guan chu ren, zhi xing fu zong jing li you dong feng gong si gao guan chu ren. ci ci PSA ji tuan tui jian de shen long gong si zong jing li zheng shi ren xuan jiang yu 2019 nian 2 yue 1 ri dao zhi, zai ci zhi qian, you mai ke ran dan ren zong jing li zhi wu, zheng shi ren xuan mu qian shang bu qing chu. dong feng gong si tui jian de li jun yu ji ri qi dan ren shen long gong si zhi xing fu zong jing li zhi wu. ju liao jie, li jun ci qian dan ren dong feng nan fang ji tuan you xian gong si yi xia cheng" dong feng nan fang" zong jing li. ta you zhe duo nian xiao shou yi xian de gong zuo jing li feng fu de xiao shou qu dao jian she he xiao shou ti xi guan li jing yan. jin nian shen long qi che zai che shi jin ru wei zeng zhang de huan jing xia, xiao shou qu dao mian lin jiao da ya li. dong feng gong si tui jian li jun huo ye shi chu yu jie jue shen long qi che xiao shou qu dao wen ti de kao lv. zhi de zhu yi de shi, ci ci ren shi tiao zheng shen long qi che jue ding zai zhi wei hui zhong qu xiao liang ming shang wu fu zong jing li zhi wei, ying xiao zong bu you shen long gong si zong jing li zhi jie guan xia. dong feng xue tie long dong feng biao zhi pin pai bu zheng fu zong jing li dan ren zhi wei hui cheng yuan. zhe yi wei zhe shen long gong si jiang jing jian jue ce liu cheng, yi shi fang shen long gong si de shi chang neng li, fa hui li jun de zuo yong. dui yu ci ci ren shi tiao zheng, shen long gong si fang mian biao shi:" ci ci xin de zhi wei hui ren ming, shi shen long qi che yi ge zhan xin de qi dian. wo men xiang xin xin de ling dao tuan dui neng gou jian fu qi zhen xing shen long shi ye de zhong yao shi ming, jin kuai cu shi shen long qi che zou chu kun jing, chong xin mai ru jian kang fa zhan de gui dao." shi shi shang, jin liang nian shen long qi che yi jin xing duo ci ren shi tiao zheng, cong 2016 nian xiao liang chu xian xia hua hou, shen long qi che cong zong bu dao zi pin pai jin xing le yi xi lie de tiao zheng. jin nian 1 yue, shen long qi che ye zeng kai qi le yi ci da gui mo ren shi tiao zheng, zhong fang suo you zhong ceng gang wei dou you she ji. er zui jin de yi ci ren shi tiao zheng shi zai jin nian 9 yue, dong feng biao zhi he dong feng xue tie long de zui xin gao ceng ren ming, li guang tao jiu ren dong feng biao zhi pin pai bu zong jing li ci qian dai li dong feng xue tie long pin pai bu zong jing li yi zhi de ren guang ye xuan bu zheng shi lv zhi gai pin pai zong jing li yi zhi. 2 qi dai zheng jiu zhe bu guo, shen long qi che qi dong de duo ci ren shi tiao zheng bing wei shi qi xiao liang de dao ti sheng. gen ju zui xin shu ju xian shi, jin nian 11 yue, shen long qi che xiao liang wei 1. 57 wan liang, tong bi xia hua 68. 2 qian 11 ge yue, shen long lei ji xiao liang wei 23. 88 wan liang, tong bi xia hua 27. 18. shen long qi che jin nian de xiao liang mu biao shi 47. 6 wan liang, zhe yi wei zhe, dang qian shen long qi che jin wan cheng quan nian xiao shou mu biao di yi ban." shen long qi che de wen ti you lai yi jiu, 2014 nian xiao liang jing pen hou zao jiu le zhi hou duo nian de ting zhi bu qian, che xing tui chu ye zong man ban pai. jin nian shi chang jing zheng geng ji lie, xiao fei zhe de xing wei cha yi xing geng da, wo guo cheng yong che 2011 nian jiu ji ben jin ru pin pai jing zheng jie duan, fan guan shen long qi che de pin pai xiao ying que bu li xiang." zhi ming qi che fen xi shi cao he zhi yan, shen long qi che dang xia zui xu yao de shi tui chu xin che xing. shi shi shang, cong xin yi dai dong feng biao zhi 308 kai shi, shen long qi che ye qi dong le xin yi lun chan pin gong shi, xiang ji tui chu dong feng biao zhi 4008 dong feng xue tie long tian yi deng SUV. bu guo shi chang ceng mian di fan kui reng bu le guan, lao kuan che xing bu tui shi, xin kuan che xing shi chang jia ge kong jian bei yan zhong ji ya, zui zhong dao zhi pin pai jing zheng li ji zhuan zhi xia de xian xiang yi ran cun zai, xiao fei zhe pu bian ren wei PSA dui zhong guo shi chang de cheng yi bu zu." shen long de shi chang min gan du qian jia, ta men de SUV chan pin zai he zi pin pai li suan shi shang shi zui wan de." bo na zi xun yan jiu zong jian wen wen ren wei, dui shi chang fan ying guo man chan pin ding wei bu qing xi shi shen long qi che jiu wei zou chu xiao shou kun jing de yuan yin zhi yi. er chan pin ding wei bu qing xi de bei hou shi zhong fa gu dong shuang fang de yi jian jing chang bu yi zhi. ru jin xiao liang mei kuang yu xia, zhong fa shuang fang ye zai bu duan tiao zheng he tuo xie. ci ci ren shi tiao zheng, shen long qi che fang mian biao shi:" bu guan mian lin duo shao kun nan mian dui duo da de tiao zhan, gu dong shuang fang shi zhong dui shen long qi che de zhong zhen he fu xing chong man zhe hao bu dong yao de xin xin he jue xin." xian zai, jing guo duo lun ren shi tiao zheng de shen long qi che, dang qian xu yao" zheng jiu zhe" li wan kuang lan, xin ren guan li ceng neng fou wei shen long qi che chuang zao qi ji? ye jie jiang shi mu yi dai. fu: ju ti geng xin de ren shi ren ming: mai ke ran, zong jing li, zhi wei hui cheng yuan, ren qi zhi 2019 nian 1 yue 31 ri li jun, zhi xing fu zong jing li, dang wei fu shu ji, zhi wei hui cheng yuan cheng jun, shang qi fu zong jing li jian chan pin qi hua bu bu zhang, zhi wei hui cheng yuan yan li, cai gou fu zong jing li jian cai gou bu bu zhang, zhi wei hui cheng yuan li li gang, xing zheng fu zong jian ren li zi yuan bu bu zhang, zhi wei hui cheng yuan gong xiao ping, shen long gong si ji wei shu ji li guang tao, dong feng biao zhi zong jing li, zhi wei hui cheng yuan ge lin de, dong feng biao zhi fu zong jing li, zhi wei hui cheng yuan ren guang, dong feng xue tie long zong jing li, zhi wei hui cheng yuan xiao yi fei, dong feng xue tie long fu zong jing li, zhi wei hui cheng yuan su wei bin li guo zhou zhou yong chun liu jiang hua li xin yang, gu dong ling you ren yong. NBD qi che hu dong dui shen long de ren shi tiao zheng, ni zen me kan?

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